#NewYorkTough PSA for “Wear a Mask” Campaign

I was proud to create the world’s first socially-distanced flashmob in response to New York Governor Andrew Cuomo’s “Wear a Mask” PSA campaign. The commercial received thousands of views, shares, and comments across multiple social media platforms. I conceived, choreographed, and co-directed the PSA, which followed all of the CDC safety guidelines during the COVID-19 Pandemic.

Cuomo shared the commercial on his May 23, 2020 press conference, and it was featured on BroadwayWorld.