3-D Motion Capture

About This Project

Animated Storyboards, an animation studio for commercial testing, has worked with me several times for commercials that require movement and dance. The motion of the dancers is captured through 3-D Motion Capture (mocap) technology and can be multiplied to simulate an unlimited number of people, animals, or objects. Some examples include Oral-B where dancers were bristles imitating the action of a toothbrush, Tide-Ariel pods which used dance to demonstrate the fun and ease-of-use of laundry detergent pods, and Lipton which had the dancers expressing different emotions based on which tea flavor they were drinking.


Choreographer: Jim Cooney
Company: Animated Storyboards, New York City
Photos: Jim Cooney, and Tide “Do the Pods” commercial shot