Feiyue Shoes: U.S. Market Activation

About This Project

The French company Feiyue Shoes produced four flash mobs around New York City to announce their arrival to the US market. Since house dancing is a social dance style and about footwork, it was chosen as the theme for this hipster shoe brand.


Choreographer: Jim Cooney
Venue: Locations around New York City
Wardrobe: Feiyue Shoes